The platform also provides a ready infrastructure for the future delivery of rich media content for users with more advanced devices like RIM BlackBerry® handhelds, Apple iPhones® and other smartphone devices running the Microsoft Windows Mobile® operating system. Once rolled out, Urban Planet Mobile will have one of the broadest and most comprehensive mobile learning initiatives deployed anywhere.
Through this licensing agreement, Urban Planet Mobile will leverage CellCast to deliver their content to their Direct-to-Customer subscribers and through other strategic partnerships. Products from Urban Planet Mobile include "Urban English - Social" audio English language learning; "Urban English - Word Builder" for specialized vocabulary learning across a variety of topics including nursing and medical terminology, engineering, tourism, construction, and general business; "The Best Job Tips on the Whole Planet" line of audio job searching tips; and standardized testing vocabulary lines for the SAT, GRE, TOEFL and more.
Brian OliverSmith, Urban Planet Mobile President and CEO, stated: "After completing extensive usability testing with several potential mobile content creation and distribution solutions, we felt OnPoint's CellCast Solution offered the best option for our current and anticipated mobile delivery needs. I've been monitoring the progression and expansion of OnPoint's solution for over a year and the timing seemed perfect as we readied to launch our content worldwide."
"We are pleased to have been selected by Urban Planet Mobile as a key technology partner for delivering their one-of-a-kind and much needed content to mobile subscribers around the world," said Robert Gadd, President and Cofounder of OnPoint Digital. "We are also excited that Urban Planet Mobile plans to leverage virtually every one of our available mobile content delivery modalities from messaging and voice-based content up through mobile web delivery and packaged downloads to smartphones."
ABOUT ONPOINT DIGITAL
OnPoint Digital, Inc. is an eLearning and mobile solutions provider dedicated to the development of powerful yet affordably priced online learning and performance management tools for middle market and enterprise customers. OnPoint offers a full-featured LMS/LCMS software suite, enabling the creation and management of rich-media courseware, online assessments, appraisals, skills tracking and detailed reporting, plus numerous optional modules such as integrated document management, e-commerce, and portal/intranet offerings.
OnPoint's innovative and award-winning CellCast Solution allows companies to easily create and deliver mobile content directly to users' mobile phones and track their progress and test scores. The software delivers 2-way messaging and podcasts to any standard cellphone. For more advanced smartphones, the solution enables the delivery of mobile web content, web and PDF files, videos/podcasts and animated/narrated slide presentations. Supported smartphone devices include BlackBerry® Wireless Handhelds, Apple iPhones®, and Windows Mobile® devices. Content can be accessed "over-the-air" or automatically synced to the preferred mobile device. For additional information: www.onpointdigital.com or www.mlearning.com. Visit the CellCast Mobile Library at www.opmobile.com.
ABOUT URBAN PLANET MEDIA & ENTERTAINMENT
Urban Planet Mobile is the premiere company to bring audio learning to the mobile phone. The Urban Planet Mobile management team has extensive experience in audio content development, production, distribution, and marketing. Additionally, a team well versed in developing learning curriculum is actively involved in all stages of building the entire family of products. The group is rounded out with international mobile content delivery and global business development experts on the sales and marketing side. With initial product lines ready for market, Urban Planet Mobile is poised for exponential growth in a growth market. For additional information: www.urbanplanetmobile.com
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